GoDaddy Payments
Two-and-a-half years leading UX inside GoDaddy’s payments stack — redesigning the experiences merchants use to manage disputes, money movement, and risk at scale.
Case study 01 · Money movement
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Faster Payouts
A self-serve same-day payout product. Merchants can request funds 24/7 — including weekends — with transparent fees, risk-aware eligibility, and three rollout phases (next-day → RTP → on-demand).
3 phases
OCT → RTP → On-Demand
Multi-$M
Year-one revenue impact
1,700
Merchants surveyed
Case study 02 · Disputes & risk
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Chargeback Self-Service Portal
A merchant-facing portal that lets sellers respond to first chargebacks themselves — uploading evidence, tracking case status, and escalating through a guided flow. Built to reduce support load and protect merchants from losing winnable disputes by default.
10 users
Unmoderated usability
100%
Found chargeback claim from action items
EMR-ready
Built for direct bank API submission
